We created Proptech Advisors to help real estate technology companies become successful.
According to a 2021 report by JLL (JLL Proptech Report), there are close to 8,000 companies offering technology-focused solutions for the real estate market around the world.
If you’re one of them, how do you differentiate yourself?
You have the vision. You have the engineering team. You may even have the next killer app. But can you take it to the next level?
That’s where Proptech Advisors comes in. We are a consulting firm dedicated to the intersection of real estate and technology.
Go-to-Market
Proptech Advisors can help you excel when planning and executing your Go-to-Market strategy.
Competitive Review – We can provide an objective evaluation of what you’ll be up against.
Product Positioning, Messaging, and Value Proposition – Proptech Advisors will work with your team to fully understand your solution and then:
- Define and refine the product’s position within the market – specifically for your target audience
- Formulate a concise value proposition and a product / elevator pitch
- Provide feedback on how you correlate your solution to the needs of the audience
Product Launch – Proptech Advisors can help you plan and execute launch activities that get your solution noticed.
Sales Support
If you are selling to the real estate industry, it’s imperative that you understand your audience and communicate effectively with decision makers and influencers.
Proptech Advisors offers comprehensive coaching and guidance to help your sales team understand the audience, communicate your message, correlate the solution to the challenge and, most importantly, articulate your value to the prospect.
We provide a full sales cycle review, including:
- Qualification – We help you ask the simple – but important – questions right from the start.
- Discovery – Working closely with your product developers, marketing department, and solution engineers, we will evaluate your product so you can ask the right questions, ensuring that you present the right solution.
- Solution presentation – Our experts have participated in over 2,500 presentations. Learn how to take the information uncovered in Discovery to create a killer solution presentation that will elevate your “demo” to an unforgettable story.
- Objection handling – We will review the most common roadblocks and show you how to overcome resistance.
- Closing – Through understanding all the nuances of the solution, your ability to close becomes second nature.
- Hand-off – Where many proptech firms fail is closing the internal communication feedback loop which brings together all stakeholders within your organization (sales, marketing, product, implementation, support) to provide data for continuous improvement. We will work with your team to make sure there is a full and straightforward transition after the sale.
- Sales Enablement – We can assist you with evaluating your leads, gauging quality, and determining the steps needed to get from Marketing-Qualified Lead (MQL) to close. And let’s not forget the white space! Many newer organizations don’t think about their future growth and the information they may need to nurture their audience for future revenue opportunities.
Marketing
Proptech Advisors offers comprehensive marketing services:
- Audience identification – Who is your audience and what are their associated personas? What are their hot buttons and their challenges?
- Assets / Collateral – Features and benefits? Hey! The 80s called and they want their brochures back! We will review your marketing assets objectively and thoroughly to ensure that your content gets attention for the right reasons. Need something new? We’ll work with your team to create meaningful, impactful content.
- Lead generation – What does it take to create interest? We’ll help you communicate your value proposition effectively to capture leads.
- Trade show representation – Need someone to help you get the word out at the next industry event? From booth duty to panel discussions, Proptech Advisors can be your representative.
- Thought leadership – You have great ideas. Now you need to tell the world about them. We’ll work with you to present your story about how your technology solution moves the needle in the real estate industry in a manner that says “knowledge expert,” not “buy from me.”
Product Evaluation
Nothing would be worse for your reputation than to go to market with functionality that doesn’t meet your prospects’ requirements. You may have created a product that has a specific benefit or that showcases cool technology, but is it really complete enough to be used by your target audience?
We’ll work with you to define your market’s needs and correlate the feature set to the solution.